The 10 Most Important Parts of a Proposal « Michael Larsen’s Blog
A patient complains to his psychiatrist: “Nobody pays any attention to me.”

The psychiatrist says: “Next.”

You may only have seconds to seize the interest of agents and editors before they say to themselves: “Next.” In descending order of importance to agents and editors, the ten most important elements in proposals for promotion-driven books aimed at big and midsize houses are: